Privacy policy

Last updated: September 16, 2026

The Son of a Butcher - Direct operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). The Son of a Butcher - Direct is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details, including your name, billing address, shipping address, phone number, and email address.

  • Payment and transaction information, including payment method, payment status, transaction details, form of payment, payment confirmation, and other payment-related information. Payment card information is processed through Shopify and our payment-processing providers. We generally do not independently store complete payment-card numbers.

  • Account information, including your username, password, security questions, preferences, and settings.

  • Transaction and shopping information, including the items you view, place in your cart, add to a wishlist, purchase, return, exchange, or cancel, as well as your past transactions.

  • Communications with us, including information you provide when you contact us, such as when submitting a customer-service inquiry.

  • Device information, including information about your device, browser, network connection, IP address, and other identifiers.

  • Usage information, including information about how and when you interact with, navigate, or use the Services, such as pages viewed, products viewed, clicks, scrolling activity, referral information, cart activity, and session activity.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, place an order, visit or use the Services, communicate with us, or otherwise provide personal information.

  • Automatically through the Services, including from your device when you use our products or services or visit our website, and through cookies, pixels, tags, scripts, and similar technologies.

  • From our service providers, including when we engage third parties to provide ecommerce, payment, shipping, analytics, advertising, customer-service, fraud-prevention, technical, or other services.

  • From our partners or other third parties, where permitted by law.

Cookies and Tracking Technologies

We and our service providers use cookies, pixels, tags, scripts, and similar technologies to operate the Services, maintain shopping carts and account sessions, remember preferences, understand how customers use our website, measure performance, help prevent fraud, and support advertising and marketing activities.

These technologies may collect information such as:

  • browser and device information;

  • IP address and approximate location information;

  • pages and products viewed;

  • clicks, scrolling activity, and navigation behavior;

  • referral information;

  • cart and checkout activity;

  • advertising interactions; and

  • purchase or conversion activity.

Depending on your location, you may be provided with privacy controls that allow you to manage certain uses of cookies, tracking technologies, sale or sharing of personal information, or targeted advertising.

Where available, you may also exercise certain privacy choices through our data-sharing opt-out page and other privacy controls made available through the Services.

Analytics, Advertising, and Measurement

We use third-party analytics and advertising services to understand how customers interact with the Services, improve the shopping experience, measure marketing performance, and advertise our products.

Google Analytics and Google Advertising Services

We use Google services, including Google Analytics and Google Ads, and may use related Google product-listing, measurement, and advertising services.

These services may collect or process information about visits to our website, device and browser information, page and product interactions, referral and advertising information, shopping and conversion activity, and purchase activity.

We use this information to measure website performance, understand how customers find and use the Services, evaluate advertising campaigns, improve merchandising and website experience, and measure conversions.

We may use Google Ads Enhanced Conversions. When enabled, certain first-party information provided during a conversion, such as an email address, name, address, or phone number, may be normalized and securely hashed before being transmitted to Google for conversion measurement and attribution purposes.

Google’s use of information is governed by its applicable privacy policies and terms.

Microsoft Clarity

We use Microsoft Clarity to better understand how visitors use and interact with our website.

Clarity may collect website usage and behavioral information through cookies and similar technologies and may generate information such as session recordings, heatmaps, click activity, scroll activity, navigation patterns, mouse movement and interaction data, page and performance information, and other website-interaction metrics.

We use this information to improve website usability, identify technical or navigation issues, understand how customers interact with products and pages, and evaluate website and marketing performance.

Microsoft Clarity masks sensitive content by default, including content entered into input fields, and provides additional masking controls.

Microsoft’s collection and use of information is governed by its applicable privacy policies and terms.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use personal information to provide the Services, process payments, fulfill orders, remember preferences and items you are interested in, send account or order notifications, process purchases, returns, exchanges, refunds, or other transactions, create and manage accounts, arrange shipping, facilitate customer support, enable reviews where available, and improve the shopping experience.

  • Analytics and Website Improvement. We use personal information and usage information to understand how customers use the Services, measure website performance, troubleshoot issues, improve navigation, evaluate product interest, and improve merchandising, shipping, fulfillment, and customer experience.

  • Marketing and Advertising. We use personal information for marketing and promotional purposes, such as sending marketing or promotional communications where permitted, measuring advertising performance, creating or improving advertising audiences, and showing advertisements for products or services on the Services or other websites.

  • Security and Fraud Prevention. We use personal information to authenticate accounts, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, and protect the Services, our business, and our customers.

  • Communicating with You. We use personal information to provide customer support, respond to inquiries, provide effective services, and maintain our business relationship with you.

  • Legal and Business Purposes. We use personal information to comply with applicable law, respond to valid legal process, investigate or participate in litigation or other legal proceedings, enforce our terms or policies, protect our rights, or otherwise operate our business as permitted by law.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes, subject to this Privacy Policy.

Such disclosures may include:

  • Shopify, which hosts and operates our ecommerce platform and related services.

  • Payment processors and financial-service providers that process payments and transactions.

  • Shipping, fulfillment, order-management, delivery-date, package-protection, and delivery providers that help us prepare, protect, schedule, ship, track, or deliver customer orders.

  • Analytics and advertising providers, including Google and Microsoft, that help us understand website activity, measure conversions, improve customer experience, and advertise our products.

  • Technology, cloud, IT, security, and fraud-prevention providers that help us operate and secure the Services.

  • Customer-service and communications providers that help us communicate with customers and respond to inquiries.

  • Business and marketing partners that help us provide marketing services and advertising.

Our business and marketing partners may use information in accordance with their own privacy notices.

Depending on where you reside, you may have a right to direct us not to sell or share personal information, or not to process personal information for targeted advertising. Where available, you can exercise those rights through our Data Sharing Opt-Out page.

We may also disclose information when you direct, request, or consent to the disclosure; with our affiliates or within our corporate group; in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction; to comply with applicable legal obligations or legal process; to enforce applicable terms or policies; or to protect or defend the Services, our rights, our customers, or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide, secure, and improve Shopify services.

Information submitted through the Services may be transmitted to Shopify and other third parties, including service providers that may be located in countries other than where you reside.

In addition, to help protect, grow, and improve our business, we may use Shopify enhanced services or features that use information obtained from interactions with our store, Shopify, and other merchants.

In those circumstances, Shopify may be responsible for certain processing of personal information, including responding to requests to exercise privacy rights relating to Shopify’s own processing.

To learn more about how Shopify uses personal information and the rights that may be available to you, please review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or online platforms operated by third parties.

If you follow links to websites or services that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, availability, or reliability of third-party websites or services.

Information you provide in public or semi-public venues, including social-media platforms, may also be viewable by other users of those services.

Our inclusion of a third-party link does not, by itself, imply endorsement of the third party, its products, or its services.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in their jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined under applicable law, personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee absolute security.

Information transmitted over the internet may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we retain personal information depends on factors such as whether we need the information to maintain an account, provide the Services, fulfill or support transactions, maintain business or tax records, comply with legal obligations, prevent fraud, resolve disputes, or enforce contracts, terms, or policies.

Retention periods may vary depending on the type of information and the purpose for which it is processed.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

  • Right to Access / Know. You may have the right to request access to personal information that we maintain about you.

  • Right to Delete. You may have the right to request deletion of personal information that we maintain about you.

  • Right to Correct. You may have the right to request correction of inaccurate personal information that we maintain about you.

  • Right of Portability. You may have the right to receive a copy of personal information we hold about you and, in certain circumstances, request that it be transferred to a third party.

  • Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have the right to opt out of the “sale” or “sharing” of personal information or to opt out of processing for purposes considered “targeted advertising” under applicable privacy laws.

Where available, you can exercise applicable opt-out rights through our Data Sharing Opt-Out page.

If you visit our website with a Global Privacy Control (“GPC”) opt-out preference signal enabled, where required by applicable law and supported by our privacy controls, we will treat that signal as a request to opt out for the applicable browser or device.

Other than GPC where applicable, we do not necessarily respond to other “Do Not Track” signals sent by browsers or devices.

Managing Communication Preferences

We may send promotional emails where permitted. You may opt out of promotional emails at any time using the unsubscribe option included in those messages.

If you opt out of promotional communications, we may still send non-promotional messages, such as communications regarding orders, transactions, account security, or customer-service requests.

Exercising Your Rights

You may exercise applicable privacy rights where indicated through the Services or by contacting us using the information in the Contact section below.

We may need to verify your identity before processing certain requests, as permitted or required by law.

Where permitted by law, you may designate an authorized agent to make a request on your behalf. We may require proof that the agent has authority to act for you and may also require you to verify your identity directly.

We will not discriminate against you for exercising privacy rights provided by applicable law.

To learn more about privacy rights relating to data processed by Shopify, please visit the Shopify Privacy Portal.

Complaints

If you have complaints about how we process personal information, please contact us using the contact details below.

Depending on where you live, you may also have the right to appeal a decision relating to a privacy request or lodge a complaint with an applicable data-protection authority.

International Transfers

We may transfer, store, and process personal information outside the country in which you live.

Where required by applicable law, we rely on recognized safeguards or transfer mechanisms for international transfers, such as applicable standard contractual clauses or adequacy decisions.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, technologies, service providers, or for operational, legal, or regulatory reasons.

We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide additional notice where required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise an available privacy right, please contact us by email or mail:

Email: info@thesonofabutcherdirect.com

Mail:

The Son of a Butcher Direct
Attn: Privacy Compliance
2828 Messer Airport Hwy
Birmingham, AL 35203
United States